Research & Strategy

The Wegweiser-Group includes Wegweiser Media & Conferences GmbH Berlin for marketing and media projects and Wegweiser GmbH Berlin Research & Strategy for scientific projects and studies. In our Research & Strategy division, we offer our clients the complete execution of highly specialized research projects on the one hand, and a whole range of strategic consulting services on the other.

In our Research field of competence, we offer not only "in-house" studies and annual surveys in the context of our key congresses, but also the complete processing of research projects on behalf of third parties. Starting with the creation of questionnaires, the definition of samples and the survey sample, up to online surveys, CATI, CAPI, postal dispatch, data control, data evaluation and result interpretation as well as the creation of reports and presentations. We tailor our approach and the study design entirely to your wishes.

In close cooperation with our client, we are always able to develop highly specialized, individual study designs and to combine them with innovative research methods. In this way, we can answer open questions in a comprehensive and goal-oriented manner and derive innovative implications for your company. Our research thus provides you with added value for your decisions. Because it is our aim to deliver you results with implementation perspective.

The services of our competence area Strategy are aimed at state and private sector players. Our strategic advice supports you in particular in the development and implementation of your corporate goals.

International cooperation in particular holds great economic potential. Even though former developing countries in South America and East Asia have caught up strongly with industrialised countries in recent years, it can still make sense to enter these markets. However, in many cases third party support is needed for a successful market entry strategy. Here we can advise you comprehensively and accompany you on your way. The focus of our strategic consulting services lies on the development and implementation of projects in the following areas:

• Entrepreneurial and political strategies
• Concepts for promoting investors and raising funds
• Support for foreign engagement of non-profit organizations
• Strategies for market opening projects
• Feasibility studies for your foreign engagement
• Market access to foreign markets
• Entry into new business fields, eg In the health sector or in the public procurement market
• Strategic communication concepts and public affairs
• Positioning in the market